CRI Unveils New Website as Part of Identity Package
Will Help Better Serve Carpet Industry and Its Customers

Contact: CRI Communications Department, 706.428.2103

The new website design can be found at www.carpet-rug.org and provides a more user- friendly format which will better serve all of soft floorcovering's many customers. The re-design is part of CRI's continuing effort to rollout the organization's new image and better reflect CRI's standing as an innovative, environmentally-responsible and science- based organization, dedicated to better serving the interests of its members and their customers.

"The CRI website is one of the industry's most powerful tools, a one-stop destination for information about carpet and rugs. This website attracts thousands of visits each day. For many, it is the face of CRI and in this spirit, we have created a fresh, contemporary, and user-friendly site that builds on the equity of our work and success in reaching out to those who want to learn more about soft floorcoverings," said CRI President Werner Braun in announcing the new website.

The launch is the latest addition to the significant enhancement of the CRI organizational identity. The site includes all of CRI's new logo designs and emphasizes CRI's overriding message platform that the Institute is the source for science-based information and insight into how carpet and rugs can create a better environment - for living, working, learning and healing.

Science-based research and insight are at the heart of what CRI provides professionals and the public to help them understand and decide about carpet, rugs and related issues. In addition, CRI leads in the best practice of sustainability by advancing innovations and solutions that are consistent with long-term social, environmental and economic responsibility. CRI is committed to addressing the needs of its members' customers to help create a better environment. The trade organization works to strengthen the role of carpet in every day life by building consensus among diverse parties within the industry. It aims for an open dialogue with educational, health, and environmental stakeholders and community decision makers about qualities of the industry and the product category itself.

"Our innovative programs have improved our industry's reputation, the health and well-being of our customers, and the sustainability of the environment. So it is only natural that CRI has also effectively improved its own identity and communication tools-thus creating even more value for its members," said Mr. Braun.

The new website is divided into three distinct sections: Consumer Resources, Professional Resources, and Initiatives and Affiliations. Visitors to the site can find a plethora of information ranging from cleaning and maintenance tips, upcoming events, and industry news to products certified under one of CRI's many signature programs.