NewslineVolume XI, Issue 13 - October 9, 2009
The Carpet and Rug Institute news for industry executives
In This Issue: New Products Added to Seal of Approval Program
In systems, the JohnsonDiversey Company of Sturtevant, Wisconsin has had its Taski Ergo Disc w/Malish Brush system approved at the Bronze Level. Three new Solutions from Shaw Industries have received SOA certification, including Shaw's R2X Green Stain and Soil Remover Concentrate, R2xtra Carpet Cleaner and Odor Eliminator Concentrate, and R2X Stain and Soil Remover Concentrate. Congratulations to all the new Seal of Approval participants! Contact Pat Jennings at 706.428-2123. Search and View Lists of SOA-Approved Products Dalton State to Study CAREA group of business degree students at Dalton State College have chosen the Carpet America Recovery Effort as a case study for MGNT 4701, Strategic Management and Policy, a high-level management course. DSC Professor of Management Dr. Marilyn Helms, said, "MGNT 4701 is the class where students take everything they've studied here at Dalton State and pull it all together,". By exploring their chosen company's market, studying its competition, and finding ways to create business for that organization, "They learn to see the big picture and think like top management." Students work in small teams, first meeting with their case study "client", then conducting independent research, and finally presenting their findings to their client company. CARE is enthusiastic about the prospect of fresh input from new eyes. "What CARE is doing - finding ways to use post-consumer carpet and divert it from landfills - is exciting," said CARE Executive Director Georgina Sikorski. "We are anxious to see what the DSC students recommend, and we are honored to have been chosen as a case study for them." Contact Jeremy Stroop at 706.428-2127. View the Complete Press Release CRI Provides New SOA Marketing ToolkitsTo coincide with the fifth anniversary of the Seal of Approval program, CRI has developed a new "toolkit" of marketing materials to help Service Providers market their businesses and increase visibility for them as well as CRI. In addition, CRI has updated and enlarged the existing toolkits for SOA manufacturers of solutions, vacuums, cleaning systems, and extractors. The toolkits include materials such as a press release, brochure, and marketing talking points fact sheet. The Marketing Toolkits were developed for CRI by Ogilvy Public Relations Worldwide in part as a response to a survey done earlier this year of existing SOA participants, whose #1 response was to request more marketing help. Contact Pat Jennings at 706.428-2123. View the CRI Blog Post on this Story CRI Participates in Buildings XChange EventCRI President Werner Braun and Market Issues Director James Beach attended the 2009 Buildings XChange event Sept 20 - 23 in Park City, Utah. Sponsored by Buildings Magazine, the annual event is designed to "introduce top facility executives with real needs to experienced solution providers with real solutions," according to event documents. In two days of meetings, the two CRI representatives met with a total of 13 facilities professionals from various institutions, including universities and major medical networks. They presented information on CRI's Seal of Approval testing and certification program for carpet cleaning solutions and equipment and the newly-developed Texture Appearance Retention Ratings system. Contact Bethany Richmond at 706.428-2125. View the CRI Blog Post on this Event SOA Service Providers Get Free Listing on The Housekeeping ChannelOnline commercial and residential cleaning resource The Housekeeping Channel is offering certified Seal of Approval Service Providers the opportunity for a free listing, complete with the SOA identifying logo. The listing will be part of the Housekeeping Channel's Cleaning Services Finder that helps consumers find home and carpet cleaning services based on service-area zip codes. The Housekeeping Channel is viewed by nearly 700.000 unique visitors each year. Service Providers may include as much information about their company as they like (subject to final editing and space requirements), and it is an absolutely free service, says Housekeeping Channel founder Allen Rathey. Companies need to identify themselves in their listing descriptions as Service Providers in order to have the logo attached to their listing. They should also include all the zip code areas they service. The listings and logos will be hyperlinked back to the CRI web site. The Housekeeping Channel strives to be the Web's most comprehensive storehouse of factual information for consumers and media on achieving a cleaner, more organized and healthier indoor environment. The site provides how-to tutorials, news and reviews regarding the latest innovations in the cleaning industry, time-saving systems and motivation for keeping a better house at the click of a mouse. Contact Bethany Richmond at 706.428-2125. Submit Your Service Provider Listing to the Housekeeping Channel CRI Meetings
* Market Issues Committee, October 12, 12:00 - 2:00 pm CRI Participation in Upcoming Events
* American College of Pediatrics, October 16 - 19, Washington, DC If you are aware of other events that present significant opportunities to deliver our messages to our critical audiences, please contact Bethany Richmond at 706.428-2125. Check our website calendar for other industry related events
|
 |
|
|
(PDF) require the use of the free software Adobe Reader. If you experience difficulty reading a PDF document, please consider upgrading your Adobe Reader software to the latest version, which is 
