NewslineVolume XI, Issue 7 - May 22, 2009
The Carpet and Rug Institute news for industry executives
In This Issue: New Seal of Approval Products Added
Solutions: The Triple S Company from Billerica, MA, has received certification for their Fiber All Plus pre-spray. Denver, Colorado's Master Blend, Inc., adds their Soap Free Pre-Spray, and Nilodor, from Bolivar, Ohio, has received approval for two spot removers - their Original Bio-Enzymatic Urine Digester and Certified Bacteria Enzyme Digester. Vacuums: Advance, located in Plymouth, MN, now lists their Advance Spectrum 15D and Advance Spectrum 18D among the bronze-level certified vacuums. Denver, Colorado-based Windsor Industries has earned bronze-level approval for their Axcess 12 vacuum. NSS Enterprises out of Toledo, Ohio has two new bronze-level certified vacuums - their Pacer 112 UE and 115 UE models. Earning Silver-level certification is Panasonic's MC-GG773 Commercial Vacuum. Systems: One new system has earned Seal of Approval Silver- level Certification - Hamilton, Ohio's Kaivac's No Touch Cleaning system. Extractors: NSS Enterprises has added their NSS Stallion 12SC extractor to the list of bronze-level approved SOA products. Congratulations to the new Seal of Approval recipients! Contact Pat Jennings at 706.428-2123. CRI Announces Enhanced Service Provider Program for Seal of Approval
"Carpet is comfortable and beautiful. But we know that consumers have questions about how to care for carpet over time. Choosing the wrong service provider can be a disaster, since a bad choice may result in poor carpet cleaning results or even damage to carpet fibers," said Werner Braun, CRI president. The Seal of Approval program is celebrating its fifth year anniversary in 2009 and has grown to more than 186 participating manufacturers with 471 products certified and nearly 700 service providers. Contact Bethany Richmond at 706.428-2125. View the Complete Press Release CRI Blog Begins OperationApril 20th marked the first official day for the CRI Blog, a new and exciting development designed to increase visibility for CRI and promote conversation about the benefits of carpet. To help build and supervise the blog, CRI has enlisted the services of partnered with Christine Whittemore, consultant and chief simplifier at Simple Marketing Now, LLC. Whittemore is the former director of in-store innovation for Solutia's Wear-Dated fibers, and the creative energy behind the brand's successful Flooring the Consumer blog. "With close to 50% of the US Internet population reading blogs for relevant information, CRI can only benefit from launching its own self-publishing communications platform," said Whittemore. Through links and related posts, The Carpet and Rug Institute Blog will allow CRI to showcase information from the extensive scientific, environmental, and consumer research it has conducted on behalf of the carpet industry. The blog also creates a platform to discuss topics of consumer interest, and an opportunity to dispel the stubborn myths associated with carpet. CRI's primary bloggers are market issues director James Beach and communications manager Bethany Richmond. "The Carpet and Rug Institute Blog allows the CRI to become actively involved in the conversations already taking place about carpet, and be visible with correct information the minute someone types 'carpet' into a search window," said Beach. Contact Bethany Richmond at 706.428-2125. View the Complete Press Release CRI Article Featured in April National Floor Trends
Mr. Braun's article refers repeatedly to a study compiled for CRI by Mitch Sauerhoff, a respected toxicologist who surveyed professional literature and more than 23 scientific studies for his report, "Carpet, Asthma and Allergies - Myth or Reality" Topics to be covered include: material recycling, recovery of fiber waste, reduction of fiber waste, chemical recycling, thermal recycling, machinery for fiber recycling, life cycle assessment , and environmentally friendly fiber manufacturing Contact Bethany Richmond at 706.428-2125. Sikorski Named Executive Director of CARE
"We are extremely fortunate to gain a person of Georgina's character, energy, and expertise," said CARE board chairman Frank Hurd Sikorski comes to CARE as a distinguished business-to- business marketing professional who specializes in developing strategic business solutions for a wide range of businesses and associations, especially on the subject of environmental and sustainable business practices. She has worked for DuPont, Ralston Purina, and was most recently the Marketing Director and Commercial Brand and Marketing Communications Director for INVISTA, where she held responsibility for Antron® carpet fiber, the most specified carpet fiber in the commercial interiors market. Contact Jeremy Stroop at 706.428-2127. View the Complete Press Release Successful CARE Conference Concludes
New data collected for the first time in CARE's 2008 Member Survey shows carpet collectors report 1,100 employees involved directly in carpet recycling, which translates into an additional 2,200 indirect jobs created in local communities. Contact Jeremy Stroop at 706.428-2127. CARE Awards Announced
In just its second year, the EPA/CARE Innovations in Carpet Recycling Award recognizes innovation in a product containing post-consumer carpet content or a process that diverts substantial amounts of post- consumer carpet from landfills. This year, the award was shared by Shaw Industries' Evergreen Nylon Recycling facility, and Los Angeles Fiber Company and its president Ronald Greitzer. LA Fibers is marketing a new felted carpet underlayment made of 100% recycled post-consumer carpet. Contact Jeremy Stroop at 706.428-2127. View the Complete Press Release CRI Meetings
* CEU Workgroup, May 28, 8:30 - 10:30 am CRI Participation in Upcoming Events
* School Building Expo, June 2 - 4, Pittsburgh, PA If you are aware of other events that present significant opportunities to deliver our messages to our critical audiences, please contact Bethany Richmond at 706.428-2125. Check our website calendar for other industry related events
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