NewslineVolume VI, Issue 9 - April 15, 2005The Carpet and Rug Institute news for industry executives
In This Issue: Seal of Approval Family Adds Two There are now 15 spot removers, four pre-sprays and two in-tank cleaning products that have earned SOA designation. Contact Joan Seelaus at 706.428.2123. Learn more about CRI's SOA Program Keeping An Eye On The MediaCRI's Media Monitoring system continues to turn up misinformation being printed in publications across the country. For the month of March, CRI responded to 17 different instances in which a publication ran a story that had bad references to carpet or rugs. Examples include:
CRI staff contacts the various publications and offers rebuttal information. Contact James Beach at 706.428.2116. CRI Tracks Success Of Recent Email CampaignsCRI has utilized email campaigns to get the good word out about carpet and CRI's signature programs. CRI sent a special newsletter to architects and designers (A&D) who attended the GreenBuild Conference as well as one to the A&D community via two purchased email databases. In addition, CRI sent an educational letter to a purchased list of education facility managers. According to research just released by Doubleclick, here is a comparison of CRI's program to national averages for other emails (all category of emails, not just newsletters):
Here was the CRI takeaway from the newsletters:
Contact Joan Seelaus at 706.428.2123. Shaw Industries Recognized by Georgia HouseThe Georgia House recently recognized Shaw Industries by adopting House Resolution 567. Shaw Industries, specifically mentioned in HR567, was recognized along with numerous other private businesses for making their premises smoke-free. The resolution, of which Representative Ron Forester (3rd Dist) was a co-sponsor, states " ... this body hereby recognizes and commends Shaw Industries and other private businesses which have made their premises smoke-free and endorses the free enterprise system as the best means of promoting the well-being of all Georgians." Contact Jennifer Mendez at 703.875.0634. Georgia EPA Schedules Local Public Information Open HouseOn April 19th The Georgia Environmental Protection Division (EPD) will host a Public Information Open House in Dalton (John Davis Recreation Center, 904 Civic Drive), beginning at 6:30 p.m. and concluding by 8:30 p.m. The Open House will start with informal time for review of materials and one-on-one discussion with EPD staff. At 7:00 p.m., EPD will conduct a brief formal presentation and provide an opportunity for questions and answers. The purpose of this meeting is to discuss proposed changes to Georgia's air quality rules in response to Federal New Source Review (NSR) rule changes. The Federal NSR rule changes address how modifications to existing major facilities are handled. Georgia EPD is considering how best to incorporate these changes into Georgia's rules while addressing issues such as protection of air quality and consistency with Georgia rules. For the most part, EPD's proposal will make PSD and NSR permitting much simpler for large carpet mills than it is under current rules.Contact Carroll Turner at 706.428.2106. New EPA Cancer Guidelines Permit Lower Risk JustificationsThe Environmental Protection Agency's new guidelines for cancer risk assessments include language that will make it easier for agency officials to use non-linear data interpretations. Historically, the agency has relied on linear interpretations of data when considering the relationship between chemical exposures and adverse health effects, resulting in overly conservative findings (i.e., no safe levels of exposure) that have often been criticized by industry. According to Risk Policy Report, the new guidelines will allow the consideration of non-linear data when the "weight of evidence" suggests such data might be useful. The New York Times reports that most environmental groups support the updated risk assessment guidelines, but some, such as the Natural Resources Defense Council, are criticizing the decision to open the door for non- linear approaches. Contact Frank Hurd at 706.428.2136.CRI Meetings* Policy Committee, April 26, 9:00 - 1:00 pm CRI Participation in Upcoming Events* Connections Convention and Trade Show, April 18-20, Orlando, Florida If you are aware of other events that present significant opportunities to deliver our messages to our critical audiences, please contact Joan Seelaus at 706.428.2123. Check our website calendar for other industry related events |
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