NewslineVolume IV, Issue 10 - April 4, 2003
Carpet-Health.org Website Has Successful DebutThe carpet-health.org website debuted March 1, 2003. The website is intended as a virtual library and highlights health related aspects about carpet. The website also provides facts and viewable data supporting CRI positions. The first week averaged <1000 visits/day. Following the mailing of Teaser 1 (to allergy physicians) the visits spiked to 1500 one day and 1800 the second day. The current average is 226 visits per day. In its first month (to date) the site has had 38,000 hits. The information is getting out. Contact Steve Phillips at 706.428.2115. CRI Health & Safety Awards Breakfast HeldThe Thirty-Second Annual CRI Health & Safety Awards Breakfast was held
at the NorthWest Georgia Trade & Convention Center on April 2, 2003. More
than 175 people attended the event. There were 238 different facilities participating
in the program during 2002 – 149 manufacturing facilities and 79 distribution
locations. The top award to a company with Manufacturing Facilities was presented
to Fortune Contract, and the top award to a company with Distribution Facilities
was presented to bp Amoco. Top winning individual manufacturing facilities were:
CRI Marketing Plan – Advertisement 1 in March, 2003 Issue of Journal of Allergy and Clinical ImmunologyThis ad is one of three physician directed ads scheduled to run in 2003 in this journal and several others. These ads are part of our marketing plan to lower the “Asthma and Allergy” barrier. Some of the next steps in lowering the Asthma and Allergy misperception barrier will include: the carpet-health.org website; teasers mailed to physicians; a video to be mailed in May; and blast emails to physicians. Contact Steve Phillips at 706.428.2115. CRI Participating in IICRC Work on S500 and S520Dr. Steve Phillips of CRI attended a two day meeting of the IICRC committees dedicated to working on revising S500 (water damage restoration guideline) and writing S520 (a mold remediation guideline). The two activities are closely related in that mold damage often accompanies water damage. The S500 revision will become the third edition of this guideline. The S520 activity seeks to consolidate the information needed to adequately assess and remediate mold damage. The S520 results will be shared with the American Congress of Governmental Industrial Hygienists (ACGIS) with an eye to getting additional support for this effort. ACGIH annually publishes Threshold Limit Values and Biological Exposure Indices for chemical substances and physical agents. Contact Steve Phillips at 706.428.2115. American Lung Association Health House Program Representative to Meet With CRI MembersCRI member companies with interest in the health care and educational markets are urged to attend this meeting April 16, 1-3 p.m. in the CRI Boardroom. Jerry Orr, Executive Director of the Minnesota American Lung Association (ALA), will be at CRI to present various sponsorship opportunities that ALA offers for its national Healthy Home program. The program outlines construction specifications for homes that are “healthy” for people with Asthma and Allergies. Carpet is a part of the Level 1 ALA Healthy Home. (Note: current ALA specifications designate commercial carpet for this residential use.) There will be numerous levels of participation opportunities available for discussion during the meeting. Contact Sally Fortenberry at 706.428.2108. Seal of Approval AdditionsCRI announces the addition of four newly authorized participants in their Seal
of Approval Program. The following participants have pledged to uphold the program’s
“Basic Principles of Consumer Satisfaction” and “Code of Conduct”
and have passed the SOA test for cleaners and installers. Congratulations to:
CalendarCRI has identified certain events as significant opportunities to deliver our messages to our critical audiences. We will be participating in the following events:
If you are aware of other events that present significant opportunities to deliver our messages to our critical audiences, please contact Louise Dobbs at 706.428.2104. Check our website calendar for other industry related events |
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